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Apple made a very unusual move during the World Cup finals: It changed its homepage. While that may not sound like a big deal, this is the first time that Apple has altered Apple.com for an event (Steve Job’s death was one of the only exceptions) – particularly a sporting event.
If you visited Apple’s website during the last Cup game in the right countries, you probably saw the cute little soccer-themed additions. The company created different autoplay videos depending on the region. The home page in France, for example, showed floating soccer balls and the French flag before transitioning to the traditional site.
Use sofware that was designed from the ground up for the musical accompaniment of sporting events, the carnival and for your stage show! With Event Sound Control You. Commercial Mac Windows Linux. Sports Sounds Pro, quality software for dsp, and instant replay of sound effects. Announcer, PA, PA announcer, radio, radio sounds, virtual radio, virtual radio sounds, sound software, baseball, sound player, sports, sports software, baseball music, DJ. I have been brought in to provide announcing and dj for a large variety of sporting. The best program that I've found for this is Stadium DJ, but it is $300-500. So I am reaching out to you all for opinions. I have found several open source DJ programs, but they seem to be a bit intimidating for less than average users.
Croatian users got a similar video when they visited Apple, with their own country colors well represented.
It turns out these unusual changes were just the beginning. Quietly, almost behind the scenes, Apple spent the World Cup implementing a vast marketing campaign that included soccer videos shot with iPhones from around the world, from Australian Aborigines to Buddhist monks.
Analysts even noted that Apple got a lot of free publicity at the World Cup just because players seemed to be using their easily recognized AirPods (Apple’s keeping quiet on how much of that was on purpose).
![Mac Sound Program For Sporting Events Mac Sound Program For Sporting Events](/uploads/1/2/6/0/126071696/128101140.png)
So, why is Apple suddenly going so hard after events like the World Cup when it paid relatively little attention in the past? Two words: International growth.
![Sporting Sporting](/uploads/1/2/6/0/126071696/662132936.png)
Apple has always been interested in global expansion as a way to fight saturation levels in places like the U.S. The World Cup is an excellent way to reach a whole lot of global customers at once.
Apple found out this lesson at the 2014 World Cup, where its recently acquired Beats headphones made a surprising splash.
Now you can bet Apple is going to continue to devote more resources to international sporting events and similar global spectacles. It’s a great way to tap into growing markets!
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Probably the most obvious necessity, is a solid, reliable Internet connection. Any high-speed (DSL, cable modem, fiber, etc) connection will do fine. Once you have Internet in your press box, you'll probably need to connect it to a router.
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The speed of wireless routers can vary greatly depending on the version of the 802.11 standard that it uses. The implementation version is the letter or letters after 802.11 on the router's box (e.g. a, b, n, ac).
- 802.11b: up to 11 Mbps
- 802.11a: up to 54 Mbps
- 802.11g: up to 54 Mbps
- 802.11n: up to 300 Mbps
- 802.11ac: up to 1 Gbps (1000 Mbps)
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Keep in mind that these speeds are in optimum conditions. Any distance or surfaces between the transmitter and receiver will degrade the signal strength, and thus the connection speed.
If it's at all possible you should use a wired connection. A wired connection will be faster than a wireless connection, won't be affected by radio interference, and your connection speed will remain constant.
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In many cases, you may have to use whatever Internet connection you can get and adjust your stream to fit in the bandwidth you're given. However in some cases, you may be in the position to select your Internet speed. If that's the case you'll need to decide at which resolution you want to encode your video. If your target audience is mostly watching on mobile devices over cellular signals, then you won't want to encode your video at 1080p at 60 fps. Conversely, if your target audience is watching the game at home on their 55 inch HD television, a stream running at 240p is going to look pretty crappy (yes, that the technical term for it).
If your Internet connection's speed has been chosen for you, use the table below to help you choose the resolution that you can stream. Best photo management program. Otherwise, use this table to choose your desired speed based on the resolution you want to stream.
Resolution | Size | Bandwidth | Comment |
---|---|---|---|
426x240 | 360p | 0.4 - 1 Mbps | This will do if you are limited on bandwidth |
854x480 | 720p | 1.5 - 4 Mbps | Lowest high definition option; acceptable for home audiences |
1280x720 | 1080p | 3 - 6 Mbps | Highest resolution supported by YouTube. Most high definition TV shows display at this resolution and framerate. |
1920x1080 |